
- Increase Association membership;
- Promote community awareness of the pro bono work done by the Association’s members;
- Generate referrals for Association members; and,
- Provide marketing support to sole practitioners.
- Increase awareness among members and the community at large;
- Enable fundraising for the Association and its Foundation; and,
- Set the stage for future cost-effective collaborations that will enable the Association to expand its marketing reach and brand.